New for 2018 – PAB is offering FREE RAB Online Training & Certification Courses! What makes RAB training stand out from other programs? RAB is the only radio training organization to provide online training and certification.
Course descriptions are listed below. The first course is FREE for ALL RADIO MEMBER STATIONS. For member groups with multiple stations, there is a limit of 5 free courses per market. Additional courses can be purchased through the PAB for $100.00 each. This is a substantial savings for stations! The regular price per course for a RAB Member ranges from $339 – $389.00 per course; the non-RAB Member price is $439 – $489 per course. We hope you will take advantage of this special PAB member benefit! If you are interested, please fill out the Account Set Up Form and return to PAB. Site access will be granted after the form is received and all fees (if any) are paid. Please contact Gail Ponti firstname.lastname@example.org for credit card payments or mail checks, made payable to PAB, to 205 N. 3rd Street, Suite 105, Harrisburg, PA 17101.
RAB COURSE FORM – Click on the following: RAB Course Account Set Up Form
Below are the courses that RAB is offering:
Radio Marketing Professional (RMP)
RAB’s Certified Radio Marketing Professional (RMP) brings the best of our highly-acclaimed classroom training to anytime, anywhere learning for your newest Radio sellers. The 17-module course covers effectively positioning yourself as a marketing consultant, maximizing your time, prospecting, appointments, CNAs, written presentations, Co-op and Alternative Revenue, competitive media and more.
Certified Radio Marketing Consultant (CRMC)
The Certified Radio Marketing Consultant (CRMC) is for sellers with a minimum of 18 months experience, or those having at least one year of experience but also having earned their RMP. With an intense focus on helping your top billers bill even more, this program will allow your advanced sellers the opportunity to grow their expertise with little or no time off the street. The course focus includes personal branding, advanced scheduling techniques, new revenue streams, negotiation, consumer marketing and more.
Certified Radio and Integrated Marketing Consultant (CRMCi)
Knowing how to sell radio commercials is no longer enough. Marketers are clamoring for integrated marketing solutions. RAB’s latest training and accreditation is designed to train salespeople in what marketers, advertisers and agencies demand. This course assumes you have a solid understanding of the fundamentals of radio sales, including the consultant style of selling, how to get appointments and conduct CNA meetings, how to write customer-focused proposals and present them, and how to address objections and close. If you are not comfortable in all areas of fundamental radio sales, we recommend you first attend RAB’s Radio Marketing Professional course.
Certified Digital Marketing Consultant (CDMC)
The NEW Certified Digital Marketing Consultant online training program addresses the needs of the all radio sellers and managers in 20 video classes developed by over a dozen digital experts. This comprehensive program gets digital beginners up to speed quickly and challenges experienced digital marketers with new ideas in mobile, social, streaming, pricing, programmatic, contesting, email marketing, consulting services, systems, and metrics. Successful completion leads to the New CDMC Certification.
Certified Radio Sales Manager (CRSM)
RAB’s Certified Radio Sales Manager (CRSM) course delivers eight online classes that focus on the issues and topics which GMs and owners advise are important. The training covers management and leadership, hiring, compensation ideas, accountability, budgeting, inventory pricing and more. RAB’s CRSM is recommended for any manager responsible for people and revenue.