The Pennsylvania Association of Broadcasters (PAB) and the Pennsylvania Interscholastic Athletic Association, Inc, (PIAA) have entered a partnership through December 2026 that will assist local broadcasters and help bring more exposure to student-athletes across PIAA member schools. Both organizations hope to renew this partnership on an annual basis. The PAB and PIAA have initiated a working group to meet annually to continue and enhance this spirit of cooperation.
With the partnership, PIAA and PAB will produce several public service announcements for audio, video and digital content highlighting PIAA student athletes. Both organizations have a shared commitment to local community and secondary school media programs that offer the potential for students to get hands-on industry experience. This will boost cross-marketing opportunities, with PAB member stations assisting in production.
Included in the agreement, PAB member radio stations will receive a 25% audio broadcasting rights fee discount to cover all rounds of the PIAA playoffs and championship games. In addition, PAB member radio stations who broadcast 75% of a member school’s regular season home contests will be afforded the opportunity to video stream that member school’s post-season contests, up to the championships (finals).
The PSAs are now live on the PIAA website. We were asked to leave a 5-7 second buffer to give stations the ability to include a sponsorship with the message. Again, if they do sell a spot at the end of any of the PSAs, “advertising of and announcements relative to, alcoholic beverages, gaming, tobacco products, and/or political candidates, parties, and/or organizations are prohibited.”