Posted: January 15, 2024

Digital Content Manager

  • Full Time
  • Television
  • Pittsburgh



Digital Content Manager

WTAE-TV, the ABC affiliate in Pittsburgh, PA is looking for an experienced multi-platform journalist to build our station’s digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.


  • Manage online content and operations. This includes selecting and writing material for all of our digital platforms
  • Develop and guide execution of strategies to meet digital goals
  • Creatively develop unique content, event coverage and project ideas for all digital platforms
  • Bring urgency, immediacy and real-time strategies to breaking news coverage
  • Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television
  • Be a digital advocate in daily editorial meetings and other meetings with station management
  • Coordinate training of all newsroom staff to maximize contributions to all digital platforms
  • Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom
  • Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects
  • Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices
  • Have a great eye for videos with viral potential for all station digital platforms
  • Communicate important metrics concerning digital growth and trends to internal stakeholders


  • Experience with digital content management
  • Must have a working knowledge of digital technology
  • Familiarity with digital analytics
  • Knowledge of Search Engine Optimization
  • Calmly handle breaking news situations
  • Related military experience will be considered

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.


Hearst’s benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family’s needs
Vacancy Type:
Full Time
Date Posted:
Closing Date:
Pittsburgh – 15221
Please visit to apply. EOE
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