By: wzeiders
PAB In-Person Sales Training Event, Harrisburg PA
April 10 & 11, 2025 – Harrisburg Hilton
One North Second Street, Harrisburg, PA 17101
Unlock Your Potential at the PAB’s In-Person Sales Training event! Get ready to revolutionize your sales game and take your career to new heights. Join us for an exclusive seminars where you’ll:
- Learn Cutting-Edge Techniques: Discover the latest sales strategies that industry leaders swear by.
- Network with the Best: Connect with like-minded professionals and industry experts.
- Boost Your Confidence: Master the art of persuasion and negotiation to close deals effortlessly.
- Drive Results: Transform your approach and see tangible improvements in your performance.
Don’t miss out on this opportunity to invest in yourself and your future. Reserve your spot today and take the first step towards achieving your sales goals!
Please complete the registration form and return it to gponti@pab.org by March 19, 2025.
Event Agenda
April 10th Joint Radio & Television Session
3:30-5:30 Derron Steenbergen, Swagger Institute
Getting Your Clients More Results…And You More Billing!
Businesses are making a huge mistake in how they spend their budgets and market their business. And guess what, we as broadcast sellers are making it worse. This session will equip you with the understanding and tools to get your clients more results while helping you book more long term business. Walk away with actionable insights to boost client satisfaction, deepen relationships, and grow your bottom line. Recommended for all sellers and managers.
April 10th Keynote Dinner
6:00 Speaker – Erik Therwanger, Think Great, Leading Thru Chaos
Leaders are needed the most during the most trying times. Discover your greater purpose as a leader and unlock your potential, inspiring your team to set and accomplish important goals during challenging circumstances. With an emphasis on creating an empowering culture, leaders will learn new ways to encourage their team members, achieve exponential growth, and experience unparalleled results.
April 11th Radio (Breakfast included beginning at 8AM)
8:30-9:45 Derron Steenbergen, Swagger Institute
Surviving to Thriving in Sales
The Surviving to Thriving in Sales session is a high energy, exciting way to make your commission checks bigger. Learn simple steps often skipped or forgotten that will help you make more magic in your sales career. Derron will motivate you to use creative approaches to prospecting, new business development and building better relationships. Derron is one of the very best sales trainers, motivators and relatable sales guys you will ever meet. Thousands have left this session with specific tips to make their business more successful, and more importantly, how to have more fun doing it. Oh, and you will learn the six most powerful words in sales and they are sure to change your career. Plus, Derron will give one question that if you start asking every account you have you are guaranteed to get information you have never gotten. Recommended for all sellers and managers
10:00-11:15 Radio
Derron Steenbergen, Swagger Institute
Proposal Workshop
Would you be interested in something that was guaranteed to raise your closing percentage, help you make more money and improve how you are viewed by your clients? Certainly, we all agree that we would want to hear more. Yet, there is a problem. We often take the short cut that does not accomplish any of the things outlined above. Delivering a customized proposal to a client that is based on information you have gathered and clearly outlines what they are trying to accomplish is the single most impactful thing a salesperson can do to grow revenue. From gathering the information to delivering the proposal, this session will focus on simple steps to help you become better. Recommended for all sellers and managers.
April 11th Television (Breakfast included beginning at 8AM)
8:30-9:45 Tom Ray, JDA.Media
Everyday AI: 6 Practical Tips Using AI in Your Sales Day
You are the first generation of sales managers and salespeople to access Artificial Intelligence. Tom Ray will share practical tips to use AI to enhance your daily sales efforts. From identifying high-value prospects to personalizing customer interactions, from handling objections to building role play scenarios, from creative help to our favorite “AI prompts”, this session is designed to deliver practical tips to incorporating AI tools that will positively impact your sales day.
10:00-11:15 Television
Tom Ray, JDA.Media
The Soft Skills Playbook: Mastering the Essentials for Today’s Media Sales Professional
Join Tom Ray as he explores the critical interpersonal skills that drive sales success in a competitive landscape. This keynote highlights how empathy, adaptability, and clear communication empower media sellers to forge stronger client relationships and close more deals. In this session, Tom Ray will share the Five Essential Soft Skills every successful media sales professional must master. And, Tom will also share nine subtle soft skill tips no one else will tell you. Attendees will gain actionable strategies to elevate their performance and create lasting business impact.
11:30AM-2PM PAB Excellence in Broadcasting Awards Luncheon
Please email any special dietary needs to gponti@pab.org . Hope to see you in April.