VP/Market Manager Cumulus Media Allentown-Bethlehem-Easton

Elizabeth Pembleton

Elizabeth Pembleton is the VP/Market Manager for Cumulus Allentown, WCTO FM, Cat Country 96 and WLEV FM, 100.7.  She’s enjoyed a successful career in media, spanning three decades, with her first radio job as a sales person for her college station!

After college, Elizabeth became Marketing Director for the American Heart Association, but returned to radio to sell for WSBG and WVPO in Stroudsburg.  The owner was often on ‘the Hill’ to lobby for telecommunications reform so she had a front row seat experiencing the evolution.

Elizabeth was Advertising Manager for a client then returned to radio in the early 90’s and has been in the Allentown Market for nearly 25 years.  During the early years of the Telecommunications Act she worked for five (5) different companies without ever leaving the same building!  Ultimately she earned the position of Senior Sales Representative with Clear Channel until she was recruited as the DOS for then Citadel Broadcasting.  After the merger with Cumulus, she transitioned to a leadership role and ultimately was elevated to VP/Market Manager.

The industry has presented many incredible opportunities.  In addition to the relationships built and revenue generated through client engagement, I’ve had the privilege of allocating resources to support charities and to serve our local communities. Being a member of the Pennsylvania Association of Broadcasters Board and being able to work side by side with such a dedicated team, led by Joe Conti, is an extension of the responsibilities of being a broadcaster, and it is truly an honor.