June 24, 2022

Midterm Essentials – Pennsylvania (July 2022)

By: wzeiders

Attention General Managers and News Directors:
Midterm Essentials is a free, one-day intensive training session for broadcast journalists who want to more meaningfully cover key issues facing citizens in the 2022 midterm elections.
Event is July 28 in Philadelphia.
Deadline to register is June 30.

Learning Outcomes

  • Describe five key issues surrounding the midterm elections and communicate what’s at stake for voters
  • Analyze the veracity and impact of candidates’ talking points and policy proposals
  • Develop skills to detect political disinformation


  • Convene with fellow journalists and experts at WCAU-TV / ​​NBC 10 Philadelphia.
  • Deepen your knowledge about immigration, the economy, health care, climate change and disinformation.
  • Register to attend for free by June 30, 2022.The goal of this one-day, in-person, fast-moving, expert-led and practical training is simple: We want to help local broadcast journalists ask more informed questions and demand more solid answers about five complex issues facing America in the 2022 midterm election cycle.

From 9 a.m. to 5 p.m., our experts will teach journalists the essential insights they have to know to effectively cover immigration, inflation and the economyhealth care and drug costs, climate change and disinformation.

Our teaching team includes a top expert on health care who testifies before Congress, a Pulitzer Prize-winning immigration reporter and a climate expert from Climate Central. These won’t be stale lectures but instead will be tailored to journalists seeking context and clarity on behalf of their communities.

More than ever, this training is vital for busy, resource-strapped journalists who might otherwise settle for campaign talking points, allow candidates to talk in rhetorical circles or amplify common falsehoods online.

The workshop’s tuition is covered by a grant to Poynter and MediaWise from the Google News Initiative. The funder has no influence over the content of the seminar, the faculty or even the choices of where to teach the workshops. The non-partisan workshop is produced by Poynter’s senior faculty Al Tompkins who has five decades of journalism experience and is a key instructor for Poynter’s digital literacy program.