Posted: February 1, 2024

Digital Content Producer

  • Full Time
  • Erie, PA
  • This position has been filled

Website WJET

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

Develops and leads winning strategy for station content
Expert understanding of Facebook, Twitter, and other social media platforms
Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
Determines a story’s emphasis, length, and format, and organizes material accordingly
Research and analyze background information related to news stories in order to be able to provide complete and accurate information
Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
Pitches on-brand local and trending stories during morning meetings
Checks reference materials such as books, news files or public records to obtain relevant facts
Shoots and edits content for on-air and digital
Produces reports for all platforms
Ensures that all content meets company standards for journalistic integrity and production quality
Builds and calendars digital campaigns to promote local shows and specials.
Writes stories for the web and other digital platforms
Performs other duties as assigned
Finds new ways to use Social Media and our website to engage with viewers
Requirements & Skills:

Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
CSS, Flash and other relevant technology skills is a plus
Maintain positive work environment through active team participation and cooperation with co-workers in all departments
Responds positively to feedback