Posted: June 20, 2024

Content Marketing Creator

Website Sinclair Broadcast Group

CBS 21 is seeking a full-time Content Marketing Creator to join our Creative Marketing Team. The primary function of the Content Marketing Creator is to produce compelling content to promote our news and programming products across all digital and linear broadcast streams. If you are a strong writer with a great eye for visual storytelling then this is the perfect opportunity to join a team looking to innovate how we market news.

As a Content Marketing Creator you will:

Be a core member of our CBS 21 creative team
Create promotional content (including video and graphics for social media, broadcast television, and other delivery streams) to market our various news and entertainment properties
Write compelling copy that maximizes the impact on audiences on each platform
Monitor post performance and data analytics
Interact with News, Marketing and other management to ensure created content adheres to station brands and goals
Look for new and innovative ways to create marketing content that will reach our audience efficiently

The ideal candidate for this position will have:

Two years previous experience in social or broadcast content creation (Either professionally or academically)
Strong writing skill and attention to detail
Proficiency in the Adobe Creative Suite (Photoshop, Premiere, After effects)
Knowledge of video formats/codecs
Knowledge of the top social media platforms and best practices for posting
Highly creative and strong communication

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!



Make your mark in Media with Sinclair, Inc., a diversified media company dedicated to connecting people with content everywhere! Sinclair has consistently led the broadcast industry since inception. Sinclair owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!


The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

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