Posted: March 11, 2024

MultiMedia Account Executive

Website abc27News Nexstar Media Inc / WHTM-TV abc27

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Join our sales team at WHTM, a premier station in Harrisburg, Pennsylvania, proudly affiliated with Nexstar Media Group, the largest local television and media company in the United States, as a MultiMedia Account Executive. Our cross-screen marketing approach includes abc27 broadcast television and digital platforms, as well as streaming video, pre-roll, display search, and social. Committed to delivering outstanding content and advertising solutions, we serve a diverse audience and clientele. Situated in Central Pennsylvania, our location offers easy access to major cities such as Washington DC, Baltimore, Philadelphia, Pittsburgh, and New York City, all within a five-hour radius. Covering a vast ten-county region, we are at the forefront of providing top-notch media services to our community and beyond.

Key Responsibilities:

  • Revenue Growth: Develop and execute innovative strategies to consistently exceed advertising revenue targets across television and digital platforms.
  • Client Relationships: Cultivate and maintain strong, credible relationships within the local business community, serving as a trusted advisor to clients.
  • Sales Initiatives: Drive new business acquisition through proactive outreach and strategic sales efforts, leveraging our extensive reach and market presence.
  • Account Management: Nurture existing client accounts while actively pursuing new business opportunities to expand our client portfolio.
  • Sales Presentations: Prepare and deliver compelling sales presentations that effectively demonstrate the value proposition of our advertising solutions.
  • Consultative Selling: Provide expert guidance to clients on the most effective advertising strategies to promote their products or services.
  • Media Planning: Collaborate with internal teams to develop customized advertising schedules tailored to meet client objectives and maximize ROI.
  • Creative Collaboration: Work closely with clients and creative teams to develop engaging and impactful advertising campaigns.
    Additional Responsibilities: Flexibility to undertake additional duties as assigned, contributing to the overall success of our advertising sales team.

Requirements & Skills:

  • Professional Certificates, Associates, and/or Bachelor’s degree in Marketing, Advertising, Business, or related field, or equivalent combination of education and experience.
  • Minimum of two years of sales experience preferred but not required, preferably within the media or advertising industry.
  • Strong communication and negotiation skills, with the ability to effectively present ideas and influence decision-makers.
  • Proficiency in utilizing various office equipment and computer applications.
  • Proficiency in the Microsoft Office Suite, including Power Point, Excel, Word, and Outlook.

Benefits:

  • Competitive salary and commission structure
  • Comprehensive benefits package including medical, dental, and vision coverage
  • 401(k) retirement savings plan
  • Paid time off and holidays
  • Professional development opportunities
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