Posted: March 11, 2024

Digital Producer

Website abc27News Nexstar Media Inc / WHTM-TV abc27

Your Local News Source

WHTM-TV, a Nexstar Media Group, Inc. station in Harrisburg, Pennsylvania, is seeking a dynamic Digital Producer to join our team. As a Digital Producer, you will play a crucial role in updating, curating engaging content, and crafting homepage layouts driven by data. This position entails a blend of digital journalism, content creation, and audience engagement, with a focus on delivering timely and compelling news stories to our local audience.


  • Write compelling content, headlines, and posts that resonate with our audience and drive engagement, while avoiding “clickbait” tactics.
  • Handle breaking news situations with a digital-first focus, ensuring timely updates and accurate reporting.
  • Utilize strong multitasking abilities to manage various digital content tasks efficiently.
  • Conduct research, interviews, and write original news articles on a wide range of topics.
  • Implement SEO best practices and adhere to AP Style guidelines to optimize content for search and readability.
  • Collaborate effectively with team members to brainstorm ideas, plan coverage, and execute digital initiatives.
  • Demonstrate flexibility with work hours, including nights, weekends, and early mornings, to meet the demands of a 24/7 news cycle.
  • Stay informed about industry trends, digital analytics, and emerging technologies to continually enhance our digital presence.

Requirements & Skills:

  • Bachelor’s Degree in Journalism, Communications, or related field (or equivalent work experience).
  • Minimum of 2 years of experience in digital content creation and journalism.
  • Proven ability to produce high-quality, engaging digital content that drives traffic and audience interaction.
  • Strong organizational skills, technical proficiency, and the ability to make quick decisions in a fast-paced environment.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Familiarity with digital analytics tools; experience with Chartbeat is a plus.
  • Proficiency in MS Office suite; HTML knowledge is advantageous.
  • Passion for news and storytelling, with a commitment to upholding journalistic integrity and ethical standards.

How to Apply:

If you are a creative, self-motivated individual with a passion for digital journalism and audience engagement, we want to hear from you!

At WHTM-TV, we are committed to fostering an inclusive workplace culture that values diversity and promotes equal-opportunity employment. We encourage candidates of all backgrounds to apply.

Join our team and be part of a dynamic media organization dedicated to informing and empowering our community through digital innovation and impactful storytelling.

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