Posted: January 16, 2024

Digital Content Producer

Website abc27News Nexstar Media Inc / WHTM-TV abc27

Your Local News Source

Are you passionate about digital content, breaking news, and creating engaging online experiences? WHTM-TV, a Nexstar Media Group station in Harrisburg, Pennsylvania, is on the lookout for a talented Digital Content Producer to join our dynamic team. As a key player in our newsroom, you’ll be at the forefront of delivering captivating content to our audience.

Responsibilities:

  • Content Creation: Craft a steady stream of compelling original content, staying abreast of trends and sharing content from sister stations within the company.
  • News Monitoring: Keep a keen eye on all forms of media to quickly report breaking news, ensuring our audience is always informed.
  • Audience Growth: Actively seek exclusive and trending content to boost engagement and drive local traffic, contributing to the growth of our loyal audience.
  • Multimedia Storytelling: Utilize different storytelling methods, including short videos and impactful visuals, to enhance the delivery of news stories.
  • Collaboration: Build positive relationships with station staff, collaborate on enterprise content, and seize opportunities to market web content on the broadcast.
  • Innovation: Stay ahead of the curve by understanding and implementing SEO best practices, headline testing, and leveraging data-driven insights for decision-making.

Requirements:

  • Education: Bachelor’s Degree (Equivalent work experience and military service will be considered)
  • Experience: Two years in digital content and journalism

Skills:

  • Strong writing skills for headlines, posts, etc., that engage without resorting to clickbait tactics
  • Proficient in MS Office; HTML and Adobe suite experience a plus
  • Knowledge of SEO best practices and AP Style
  • Familiarity with Google Analytics; Chartbeat experience a plus

Team Player: Enjoy working collaboratively, possess excellent interpersonal skills, and thrive in a team-oriented environment.

Tech Savvy: Quick learner with the ability to adapt to new technologies and applications independently.

Flexibility: Ability to work flexible hours, including nights, weekends, and early mornings.

Why WHTM-TV?

Join a forward-thinking newsroom where innovation, creativity, and dedication are valued. Be part of a team that makes a difference in the community and embraces the evolving landscape of digital journalism.

Ready to be our next Digital Producer? Apply now and be part of the exciting journey at WHTM-TV! Your skills and passion can shape the future of local news in Harrisburg, PA.

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