Posted: October 18, 2023

Creative Services Director

Website abc27News Nexstar Media Inc / WHTM-TV abc27

Your Local News Source

The Creative Services Director oversees and provides hands-on support to a creative team charged with the brand management of a market-leading local News multiplatform enterprise.  The team creates Image and Topical promotional spots for web and broadcast, oversees local client short and long-form commercial production, and various contesting and community affairs projects.

Job Details:

  • Championing Creativity: Lead and inspire our promotions team, nurturing their talents and igniting their creative sparks.
  • HR Decision-Maker: You’ll play a pivotal role in hiring, evaluating, promoting, and, when necessary, parting ways with team members to ensure we have the best talent on board.
  • Strategic Architect: Develop and execute promotions strategies that give our station a competitive edge, all while managing and leading the team to create innovative and revenue-generating events.
  • Talent Magnet: Attract and develop the brightest stars in the promotions universe to fortify your team.
  • Budget Virtuoso: Prepare budgets and manage expenditures, ensuring we stay on financial track.
  • Customer Whisperer: Be the go-to person for resolving customer complaints related to production/promotion.
  • Performance Maestro: Plan and oversee staffing, training, and performance evaluations.
  • Event Extraordinaire: Craft, execute, and monitor revenue-generating marketing and promotional events on and off-site.
  • Team Synergy: Collaborate with all departments.
  • Plus More: And of course, there’s always room for other exciting duties that come your way!

To excel in this role, you’ll need:

  • Educational Prowess: A Bachelor’s Degree in Marketing, Advertising, Mass Communications, or a related field, or a blend of education and relevant work experience that gets the job done.
  • Language Mastery: A firm command of the English language, both spoken and written.
  • Promotions Passion: A minimum of five years’ experience in the world of media promotions.
  • Road-Ready: A valid driver’s license with a commendable driving history.
  • Leadership skills: Proven expertise in guiding, motivating, and setting performance standards for your team, along with a knack for defining and achieving long-range objectives.
  • Coaching Wizardry: An ability to identify the developmental needs of your team and support them in improving their skills and knowledge.
  • Tech Savvy: Enough proficiency/experience to oversee and/or use Wide Orbit traffic, ENPS Newsroom, Filezilla, Adobe Creative Suite, Microsoft Suite, Ross Xpression, Bitcentral Core Media, Newsticker Prime and Axis Maps (others too).
  • Qualified to provide hands-on support of several, if not all, of the various areas of expertise (writing, line and field producing, graphics, editing, shooting, still photography, directing, and other production-related tech skills.
  • Ability to work in a fast-paced, sometimes stressful environment that requires calm and steady leadership.
    Administrative skills including budget development and adherence, interdepartmental written communication, approving and generating purchase orders, media buying, and trade.
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