Posted: February 22, 2024

Brand Manager – Marketing

Website WQED

WQED Multimedia is seeking a Brand Manager to join our reorganized Marketing & Membership department. This role will lead the evolution of WQED’s brand identity and marketing strategy across all consumer touchpoints and media: harmonizing a unified experience that raises brand awareness and reintroduces our core value proposition for neighbors across southwestern Pennsylvania, eastern Ohio, and northern West Virginia.

The Brand Manager will work across all levels and departments within our organization, serving as the lead art director and visual and sonic storyteller responsible for defining and refining a brand framework that showcases and communicates WQED’s strengths. You will be expected to articulate and champion an enterprise-level creative vision for WQED’s brand, owning the strategic communication and messaging strategy across all platforms: television, radio, podcasts, digital series, social media, email, live events, events, education and more.

Reporting to the Head of Marketing and Membership (another new position), you will bring WQED’s brand to life through best-in-class creative assets, compelling branding, strategic creative frameworks and grassroots marketing that effectively help WQED become known as “more than a broadcaster” and expand its community impact.

This is a hybrid role that’s expected to commute to and contribute from WQED’s offices in the Oakland neighborhood of Pittsburgh at least three days per week.

 

ABOUT WQED

WQED Multimedia champions communities by telling stories and creating experiences that educate, entertain and inspire our neighbors and friends in Pittsburgh and across southwestern Pennsylvania. Seventy years ago, we launched the country’s first community-supported television station—a forerunner to PBS. Fifty years ago, our classical radio station went on the air. Looking forward, we aim to become known as more than a broadcaster as we enrich communities through education and storytelling.

 

COMPENSATION & BENEFITS

The annual compensation band for this full-time position is $66,593 to $99,889 base salary, commensurate with experience. This position is also eligible for performance bonuses as a reward, based on overachievement against goal and/or key milestones. Employer-sponsored benefits include health insurance via UPMC’s Business Advantage plan ($500 deductible, with premiums on a wage-based sliding scale). WQED pays 100% of the premiums for: Delta Dental PPO, long-term disability insurance from The Hartford, and basic life insurance at 1.5X salary. We offer optional vision insurance through Vision Benefits of America. After 12 months, WQED also contributes 5% of employees’ salary to a 403(b) retirement plan managed by TIAA-CREF.

 

RESPONSIBILITIES (including but not limited to)

  • Develop and lead WQED’s overall brand design and consumer marketing strategy from concept to completion
  • Define brand architecture, with a clear vision for how it relates visually, sonically and conceptually across all departments and consumer touchpoints and media
  • Build and manage WQED’s multimedia and multi platform brand strategy across traditional and digital media, events, membership and education
  • Expand and evolve WQED’s narrative, voice, messaging and presence in the community
  • Design annual, quarterly, monthly and ad hoc marketing promotions and grassroots campaigns that support WQED’s individual department and institutiona lobjectives
  • Provide expertise through brand stewardship, ensuring consistency and quality with brand templates, guidelines and additional support materials
  • Analyze metrics to access efficacy of promotions and evolve strategy ongoing

 

SKILLS & QUALIFICATIONS (including but not limited to)

  • 5+ years in a design leadership role with proven success defining, evolving and strategically executing a consumer brand’s value proposition
  • Experience developing, articulating and leading the implementation of annual marketing plans and grassroots efforts to meet company goals and objectives
  • Superior ability to think strategically and creatively, staying abreast of the latest marketing and creative trends
  • Knowledge of Marketing campaign development, production execution and concepting workflows across print, TV, radio, digital and physical activation
  • Ability to work independently to see projects through, setting and meeting long term deadlines while adapting to immediate demands, with a passion for leading and inspiring colleagues, freelancers and external agency partners
  • Proficiency with Adobe Creative Suite, specifically Photoshop, Illustrator and InDesign; knowledge of After Effects is a plus
  • Advanced knowledge of Powerpoint, Keynote or similar presentation tools
  • Experience in multimedia (television, radio, digital, podcasts) is a plus, but not required
  • Bachelor’s degree in Graphic Design, Fine Arts, Advertising, Business, Communications, Marketing, Public Relations, Journalism, English or equivalent professional experience preferred

 

EQUAL EMPLOYMENT OPPORTUNITY

WQED Multimedia is a fair and equal employer, providing access and opportunities to all applicants without regard to race, color, creed, religious beliefs, gender, gender identity, self expression, sexual orientation, marital status, age, national origin, ethnicity, ancestry, citizenship, disability, medical condition, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law and as directed by the Equal Employment Opportunity Commission. WQED Multimedia provides equitable consideration for employment for qualified applicants with criminal histories in a manner consistent with relevant legal requirements. Qualified applicants with a disability or disabled veterans who are unable or limited in their ability to apply (as a result of their disability) have the right to request reasonable accommodation by emailing careers@WQED.org.

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